How To Google Ads - Settings and Extension Setup For Local Search Ads
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 Published On Dec 19, 2019

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In the last video, we covered how to make sure you are using Google Ads and not Google Ads Express. Google Ads Express is a simplified version of Google Ads and you will pay more pay click with less targeting options, meaning you literally pay more for lower quality leads! Now...that's a bad idea!

Specifically in this video, we cover the settings and extensions you may want to consider with a brief overview. We also look at campaigns, ad groups, and ads.

In the next video, I will go through actually setting up a new Google AdWords accounts account and will walk you through exactly how to complete each step with cover in this video.

We are averaging $1.50 to $3.50 per click from our Google Ads Campaigns using Search Ads. The amount varies based on the geographic area of the business we are managing ads for, and what keywords each ad is targeting, plus what the competition is willing to pay for those same keywords.

We cover extensions thoroughly. This is a huge piece to your success using Google Ads.

Ad Extensions allow you to take up more real estate in the Google Search Results which makes your ad more likely to be clicked.

Why?

Well, it does help that your ad is the BIGGEST!

But, it also allows you to insert more words, links, and calls to action which may entice that very person viewing those results.

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I've been full-time in website design, search engine marketing, and running Google ads for clients almost 2 years now after selling my lawn care business. I was able to build and sell my lawn business because of its online presence which I took over in 2012.

The results our web services are providing our clients speak for themselves.

We've worked with over 50 lawn and landscape companies to better increase their exposure online. Many get 'too busy,' but we call those...'Good problems!'

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I really just want to see more lawn and landscape companies actually make money, and small business owners in general. That is, the ones doing it the right way and putting in that work!

Most small businesses never seem to get over the hump and start actually making money.

A lot of people I talk to have been burned by a web/SEO service in the past and now think it doesn't work or that every web/SEO company will rip them off too.

The other side of that coin is the small business owner who 'saves money' and handles their online presence themselves, and they also don't think it works. Well, since they don't know what they are doing...of course it doesn't work!

The real sad part is most websites I see SUCK! They may look good on face value, but Google has no idea what the sites are about and when they should rank them.

The people happy with the good looking, but crappy website are the ones who never get over the hump.

Anyway - enough with my rant!

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If you want me to take a look at your website/online presence, call me. Like, pick up the phone and call me. That will let me know you are serious. Tired of tire kickers...

Learn more about us: https://optimized.design

All of my contact info is on our website.

Learn more about Lawn Crack and how it serves the lawn and landscape community at https://lawncrack.com. Lots of free stuff you can download and use in your business, the famous Lawn Crack Area Calculator, blogs on important topics to take your business to the next level, and parts, products, and consumables lawn and landscape professionals need at the best price on the internet like the Proslide XT.

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Is your website accessible?

If not, check out https://ada.optimized.design before you get sued!

#GoogleAds #Settings #Extensions

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