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Imagine you see a video on Instagram: it’s Bella Hadid, Emily Ratajkwoski, Hailey Bieber, and other elite influencers, all having the time of their lives in the Bahamas, with beach, concert and party scenes. Even if you don’t know it, you want to be there.

The video is an ad for the most luxurious and exclusive music festival ever: the Fyre Festival. When Kendall Jenner posts about it, it’s officially an internet phenomenon.

It goes viral, social media goes crazy, and millennials get their bank accounts ready to buy tickets for thousands of dollars, as they don’t want to miss out.

But as they arrive, they discover one of the most infamous scams of recent times. The luxury villas and just everything that was promised, didn’t exist. In exchange, they have to fight for a tent to spend the night, trapped on an island where their dreams turn into nightmares.

Welcome to Company Forensics: Fyre Festival.

#startups #Slidebean #FyreFestival

0:00 - Fyre Festival - Intro
1:33 - Fyre Festival - Millennial Fraudster
3:47- Fyre Festival - Influencer marketing gone wrong
6:00 - Fyre Festival- Marketing beyond good and evil
7:55 Fyre Festival - The sh*t show

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Read the video transcription + sources: https://slidebean.com/blog/startups-f...

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