By now we’ve all seen the 2021 Ford Bronco, and from what I can tell, the reaction has been quite positive. I think Ford did a remarkably—possibly even surprisingly—good job on the design of the new Bronco, and I think it’s worth taking a little bit of a deeper dive into the design of it. It’s a retro-inspired design, but not exactly a retro design, though Ford has clearly jumped all the way back to Bronco’s roots. Let’s dig in.

Oh, I should mention for now I’m just focusing on the new Bronco, not the new Bronco Sport, which is a different platform. I’ll circle back to that one later, hopefully.

-Jason Torchinsky

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