The Swiss luxury watch industry is thriving financially, with brands like Rolex, Cartier, Patek Philippe and Audemars Piguet leading in revenue. However, there's a concerning trend of declining sales volume (units) while prices continue to rise, making watches less accessible to consumers. This shift towards exclusivity may pose long-term risks, especially during economic downturns.

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Chapters:
00:00 Intro
01:33 Value up, volume down
02:57 Very short history excursion
03:25 Where will this all lead to?
04:30 Outro