Guerilla marketing the OnePlus way - Carl Pei, OnePlus & Spencer Reiss, WIRED Magazine
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 Published On Dec 4, 2015

Carl Pei, Co-Founder of OnePlus & Spencer Reiss, Contributing Editor at WIRED Magazine.

OnePlus' positioning in the mobile phone market is a fascinating case study in thinking smarter than the competition. Carl Pei will share how OnePlus' guerilla marketing strategies have disrupted the traditional incumbent marketplace....

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