University of California, Berkeley alumni Kimberlie Le and Joshua Nixon share their journey to founding Prime Roots, an innovative plant-based foods startup focused on celebrating the culture of meat and producing koji-based meat alternatives that taste and look like the real thing. Kim and Josh talk about the challenge that startups face of creating something completely new. By definition startups venture into never-before-seen territory where there is no playbook or guide on how to move forward. Josh and Kim talk about the important mindsets and attitudes that innovators should have to be able to deal with this uncertainty and learn how to move forward.

University of California, Berkeley SCET Professional Programs were created for engineers, techno-centric leaders and innovators to understand the latest trends in technology innovation; maximize their leadership potential and bring their companies and their careers to the next level. The programs utilize the award-winning Berkeley Method, focusing on understanding innovator mindsets & behaviors, learning proven entrepreneurial frameworks, and how to leverage networks & ecosystems. Learn more about our programs at https://scet.berkeley.edu/professiona...

Video production credit: Mission Pictures SF - https://www.missionpicturessf.com/