Former Barstool Sports CEO Erika Nardini Tells All About Leaving | Executive Exchange
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 Published On Jan 30, 2024

Fresh off her exit from Barstool Sports, former CEO Erika Nardini sits down with Ruth Umoh, host of Executive Exchange, to discuss her nearly decade-long run as one of the most powerful woman in sports media.

Erika opens up about her decision to leave as CEO of Barstool Sports, saying that she took it from a $5 million revenue business when she joined in 2016 to a now nearly $300 million revenue business. She feels that she's accomplished everything she wanted to do there and wants to start on a new path in the near future.

Erika dials back her time at the media company and shares a few stories from when she was CEO. She says even though there have been some challenging times at the brand, she never once thought about quitting until she did it on her own terms.

Erika also talks about working alongside Dave Portnoy, who has courted controversy over the years, including sexual misconduct allegations. But through those allegations, she believes that there is opportunity to start a new venture for herself and let Portnoy take control of the "pirate ship" and steer it in the right direction.

00:00 - Erika Nardini Teaser
00:22 - Intro
00:58 - Erika Steps Down As CEO
01:56 - Why Now Was The Right Time
03:38 - Being Fun-employed
04:30 - Why Erika Loved Barstool
08:47 - Becoming A Female CEO At A Male-Centric Company
12:51 - Airing Female Harassment To The Audience
14:02 - Providing Structure To Barstool
16:17 - Getting A Bad Rap After Joining
18:45 - Priority Number One As CEO
19:36 - Bartool's Five-Year Plan Coming On
23:39 - Taking Advantage During The Pandemic
25:47 - Tapping Into The Community
28:25 - Audience Changing Over Time
29:53 - Barstool Gold And Its Failure
31:38 - Using Marketing To Succeed
34:50 - Erika's Leadership Style
35:13 - Fix The Problems To Succeed
35:52 - What's Next For Erika?
37:12 - Would Erika Consider Going To Disney?
38:01 - Barstool Is A Unicorn
39:08 - Looking For A Weirdo With An Idea
39:27 - Dave Portnoy's Allegations And Repercussions
41:27 - Building Barstool's Brand
42:56 - Leaving On A High Note
43:18 - Docking Off The Pirate Ship
44:30 - Erika's Mission At Barstool Sports
44:53 - Will Erika Text Future Hires On Weekends?
45:36 - Biggest Obstacle At Barstool
45:53 - Coffee Routine
46:27 - Favorite Sports Event To Attend Live
46:48 - Favorite Content Creator
47:27 - Best & Worst Leadership Advice
48:17 - One Thing Erika Will Miss At Barstool

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