Uber, Lyft spend millions on campaign to protect their business in California
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 Published On Oct 27, 2020

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With just over a week before the 2020 election, Uber and Lyft are sparing no expense trying to convince Facebook users in California to back them at the polls.

Yes on Prop 22, a group that wants gig economy companies in their home state to be able to keep classifying drivers as contractors, spent $3.7 million on Facebook ads in California in the past month, more than any other campaign, including for president, spent in the state over that stretch. If successful, the proposition would make ride-sharing and delivery companies exempt from a new law in California that forces companies to reclassify gig workers as employees, and to offer them benefits like paid sick leave and unemployment protection.

Nationwide, according to Facebook’s ad library, supporters of Proposition 22 are outspending every political effort with the exception of the Trump and Biden presidential campaigns, the main party organizations, and a PAC called Stop Republicans. More than half of Yes on Prop 22′s total Facebook outlay has come in the past 30 days.

Uber and Lyft have been by far the biggest backers of Proposition 22, contributing the bulk of the almost $190 million raised to get the measure passed. Postmates, which Uber is acquiring, has been a big funder, along with Instacart and Doordash.

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