Reebok Pump: Meet the Man Who Invented It
Bloomberg Originals Bloomberg Originals
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 Published On Mar 4, 2015

March 4 -- The original Reebok Pump debuted in 1989. The shoe made Reebok a force in the basketball world for the better part of the 1990s. The Pump, and its $170 pricetag, made a major statement on and off the court. Paul Litchfield, the man who invented the Pump, tells Bloomberg how it came to be. (Video by Alyssa Zahler and David Yim.)

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