Creative Director Cindy Sheldan is passionate about two things; graphic design and food. Cindy suspects that most people are largely unaware of how design influences everyday choices. She'll explain precisely how you’re seduced in the grocery aisles, and will crack the mystery of why wine tastes better at the winery. Cindy Sheldan is passionate about two things; graphic design and food. Cindy is the creative director, and a principal at the Vancouver design firm SWCA. Cindy suspects that most people are largely unaware of how design shapes their everyday choices. She’ll explain how food and beverage companies seduce you in the grocery aisles and spark a shift in thinking around consumer choice. And finally - Cindy will crack the mystery of why wine tastes better at the winery. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx