This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by Advanced Technology International.

Fragile supply chains have impacted every American citizen and consumer. But our buying behaviors haven't changed. How do we break free from this “low-cost” mindset to one that prioritizes resilience? This panel will offer practical solutions from business leaders, investors, and advertising experts across a wide variety of industries.

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