Discover the essence of Purpose, Values, and Consumer-centricity with Deepika Bhan, President of Packaged Products at TCPL, in the latest episode of MVP - The Master's Voice Podcast.

Join us as we delve into Deepika's extensive experience at Unilever and her transformative journey at TCPL. Learn about Tata Salt's innovative marketing strategies, including the recent IPL24 campaign, and the strategic integration of AI and technology. Gain insights into leadership, growth strategies, and the diverse product portfolio of Tata Consumer Products Limited.

Explore evolving marketing trends, technology integration, and the significance of continuous learning. Deepika shares invaluable advice for professionals at all levels, emphasizing values-driven leadership in today's dynamic business landscape.

Tune in to this enriching conversation on YouTube or your favorite podcast platform.

#DeepikaBhan #TCPL #TataConsumerProducts #MVPpodcast #Leadership #Marketing #ValuesDrivenLeadership"

00:06 - Introduction
09:28 - Campaign Objectives and Creative Process
11:53 - Reviving the Jingle and Emotional Connection
14:10 - Marketing Spend Balance: Linear vs. Digital
15:35 - Marketing Spend Ratio
18:04 - Vision for Future Growth
19:26 - Building Trust and Respect with Tata Salt
23:33 - Investment in Product Categories
26:49 - Impact of AI and Big Data in Marketing
32:11 - Importance of Talent and Happiness Measurement
34:54 - Exploring Wider Product Portfolio
35:27 - Key Traits for New Hires
36:52 - Learning and Growth at Tata Consumer Products
38:43 - Impact of Transition from HUL to Tata
39:37 - Conclusion and Thank You