Welcome to saas.ama, live AMA sessions from saas.group where we dive deep into SaaS-related topics with industry experts.

Join us for the ultimate discussion covering all things SaaS, M&A, metrics to track, and financial performance.

Ben Murray is a seasoned SaaS CFO and finance expert dedicated to helping SaaS founders grasp the fundamentals of SaaS accounting, finance, and metrics for their expanding ventures.

And Dirk Sahlmer is the Head of Origination at saas.group and the creator of saas.wtf newsletter on SaaS and M&A topics.

In this session, Ben and Dirk cover topics like:
1. how to start calculating your metrics
2. metrics potential acquirers are looking at
3. SaaS benchmarks
4. 4 Key SaaS Finance Data Source
and much more

---------Episode Chapters------------

00:00 - Introduction and Background
07:42 - Metrics that Acquirers Look for in SaaS Companies
26:07 - Building a Scalable and Repeatable Process in SaaS
34:09 - Finance and Structure Based on Startup Lifecycle Stage
42:27 - Overlooked Metrics and Their Impact
50:28 - Key KPIs Influencing Valuation in an Exit


Subscribe to our channel to be the first to see the interviews that we publish twice a week -    / @saas-group  

Stay up to date: Twitter:   / saas_group  

LinkedIn:   / 14790796