After studying Business Administration in Passau, Espoo and Cologne, Alex Dogariu moved on to be a Consultant at Accenture in Munich where he focused on Management Consulting and Customer Relations Management, before he became a Managing Director at logicsale Europe. In a sabbatical in 2014 he travelled the world and wrote his first book about using Artificial Intelligence for sales, marketing and services. He joined Mercedes Benz Consulting in 2015, where he lead the customer management innovation and AI department. During that time, he won the Best of Consulting Competetion by “Wirtschaftswoche” in 2017. Since 2019, Alex is Mercedes Benz´ Executive Manager for AI Strategy and Conversational Intelligence. Alex Dogariu is working as Executive Manager for AI Strategy at Mercedes Benz. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx