Available in 35 countries, Ben and Jerry’s is a massive success and its delicious ice cream pints are known and loved all around the globe! But do you also know about the brand’s unusual history?
After numerous setbacks, two best friends set out to love what they do, while making a difference too. Their story is anything but ordinary and goes to show that there’s much more to running a business than simply making profit. Curious to find out what this quirky duo’s secret business ingredients are? Then make sure to watch this video!

Sources
   • How Did Ben & Jerry's Get So Big?  
   • Peace, Love, And Branding: The Histor...  
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Tips

1
https://elementthree.com/blog/5-examp...
https://lesley.edu/article/the-power-...
https://blog.vantagecircle.com/compan...
https://www.business2community.com/pu...
https://bnbranding.com/brandinsightbl...

2
https://www.forafinancial.com/blog/sm....

Additional
https://www.fredhutch.org/en/news/cen...