A startup exists to do something differently. Your product, and how you position it, is the foundation for the entire organization. Startup product management is tough: At the outset, you’re building a product to figure out what to build, through a series of small, fast experiments. Pretty soon, you find clues that lead you to product-market fit—and you have to make hard decisions. It’s been said that good product managers know what to build, but great product managers know what not to build.

Leading this workshop is Lenny Rachitsky, one of the world’s leading experts on startup product management. In the last year, his newsletter (https://www.lennysnewsletter.com/) has grown to over 50,000 subscribers, and is one of the most widely-cited resources on growth and product leadership. It’s been called “The best writing on … marketplaces and product management on the Internet”, “Indispensable”, “amazing, awesome, and ridiculously insightful.”

Drawing on years of experience building his own startup, and leading supply-side growth at AirBnB, Lenny packs his paid newsletter with insights from pretty much everyone in tech. He rarely teaches workshops—in fact, he’s just launched his first paid product management course, turning away hundreds of applicants. But he’s making an exception to share his wisdom with the Startupfest community. Truly a session not to be missed. #productmarketing

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