The Tesla Model 3 launched after the Model S in 2017 is now a staple of European roads and incredibly common in the United States and Canada as well. In fact, it's the best selling car in Switzerland, Norway or Sweden and gaining market share at an incredible speed in the UK, Germany or Austria alongside other Electric Vehicles (EVs). When Tesla launched in 2012 I was expecting the cars and the brands to be destroyed by established manufacturers such as Porsche or Mercedes within five years. That didn't happen, and the reason is the double edged sword that makes for Tesla's greatest criticism but also greatest advantage. Check this video to find out.