In an appeal to a generation more focused on wellness than dieting, Weight Watchers President and CEO Mindy Grossman is transforming the 55-year-old company. And, she’s doing it amid increasing competition from traditional dieting businesses as well as free fitness tracking apps and lifestyle sites. Despite these challenges, under Grossman’s leadership Weight Watchers stock has continued to skyrocket since 2015 (also the same year Oprah Winfrey bought a 10% stake). How will Weight Watchers continue to tip the scales in favor of success?

Mindy Grossman, President, CEO, and Director, WW International
Interviewer: Beth Comstock, Co-chair, Fortune Brainstorm Reinvent


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