ESCP Europe Business School and its Creativity Marketing Centre (CMC) hosted a masterclass on the subject of 'The African Consumer'. The session was led by Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency.

Our special guest shared key insights on the Nigerian market and African consumers at large, and highlighted the importance of understanding the local consumer, commerce and culture.

More information: http://www.creativitymarketing.org/