Published On Jan 26, 2023
Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? Discover the benefits of community and why it’s a powerful marketing strategy.
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👁️🗨️ About Mark Schaefer
– Website https://businessesgrow.com/
– Belonging To The Brand, Why Community Is The Last Great Marketing Strategy https://businessesgrow.com/belonging-...
– LinkedIn / markwschaefer
🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/c...
– Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:04 The Importance Of Community For Business
10:15 Why Business Communities Fail
13:12 Community-Based Marketing Strategy And The Emotional Continuum
19:26 Community-Based Marketing: Define A Purpose For Your Community-Based Marketing
23:46 Customer Moderators: The Critical Importance Of Status In Community-Based Marketing
27:01 Community-Based Marketing: How To Cultivate And Grow A Community For Marketing
38:09 How To Establish Standards And Expectations For Business-Based Community
40:15 Community-Based Marketing: Community-Based Marketing: How To Co-Create With Your Community Members
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