In 1994, director James Cameron wrote an 80-page treatment for Avatar, drawing inspiration from "every single science fiction book" he had read in his childhood as well as from adventure novels by Edgar Rice Burroughs and H. Rider Haggard.
In August 1996, Cameron announced that after completing Titanic, he would film Avatar, which would make use of synthetic, or computer-generated, actors.
The project would cost $100 million and involve at least six actors in leading roles "who appear to be real but do not exist in the physical world".
In mid-2006, Fox told Cameron "in no uncertain terms that they were passing on this film," so he began shopping it around to other studios and approached Walt Disney Studios, showing his proof of concept to then chairman Dick Cook.
However, when Disney attempted to take over, Fox exercised its right of first refusal. In October 2006, Fox finally agreed to commit to making Avatar after Ingenious Media agreed to back the film, which reduced Fox's financial exposure to less than half of the film's official $237 million budget.
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