Renault Dacia Tata Alpine Press Conference 2021
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 Published On Jan 14, 2021

Renault, La nouvelle Vague

The brand will embody modernity and innovation within and beyond the automotive industry in energy, tech and mobility services, for example.

As part of its strategy, the brand will lift up its segment mix with a C-segment offensive and will strengthen its positions in Europe, while focusing on profitable segments and channels in key markets such as Latin America and Russia.

The brand will lean on our powerful assets:

Leader in electrification by 2025 with:
“Electro pole” potentially in the North of France, the Group’s largest EV manufacturing capacity worldwide,
Hydrogen joint-venture from fuel-cell stack to vehicle
“Greenest” mix in Europe
Half of launches in Europe being full EVs, with higher margin contribution than ICE (in €)
Challenger in hybrid market with 35% hybrid mix
High-tech Ecosystem assembler: becoming a player in key technologies from big data to cybersecurity, with the “Software République”
Leader in circular economy with EV & energy-dedicated services through Re-Factory in Flins (France)


Dacia-Lada, Tout. Simplement

Dacia, will stay Dacia with a touch of coolness, and Lada, still rough and tough, will continue to offer affordable products, based on proven technologies targeting smart buyers, while breaking the C-segment glass ceiling.

Super-efficient business models
Design-to-cost
Improved efficiency: from 4 platforms to 1, 18 body-types to 11, increasing average production from 0.3m units/platform to 1.1m units/platform.
Revamped competitive line-up and outbreaking into the C-segment
7 models launched by 2025, 2 in the C-segment
Revival of iconic models
CO2 efficiency: Leverage group tech assets (LPG for both brands, E-Tech for Dacia)


Alpine

Alpine will combine Alpine cars, Renault Sport Cars and Renault Sport Racing into a fully-fledged, new lean and smart entity, dedicated to developing exclusive and innovative sportscars.

100% electric product plan to support brand expansion through
Leveraging the scale and capabilities of Groupe Renault and the Alliance with the CMF-B & CMF-EV platforms, a global manufacturing footprint, a powerful purchasing arm, a global distribution network and RCI Bank and Services financial services, all of which ensuring optimum cost competitiveness.
F1 at the heart of the project, renewed commitment to championship.
Developing a next-generation EV sports car with Lotus.
Aiming at being profitable in 2025, including investment in motorsport.


Mobilize, Beyond automotive

This new business unit aims at developing new profit pools from data, mobility and energy-related services for the benefit of vehicle users and to generate more than 20% of group revenues by 2030.

Mobilize will enable Groupe Renault to jump faster into the new world of mobility, providing solutions and services to the other brands and external partners.

Three missions:
More time-use of the car (90% unused)
Better residual value management
Ambition to 0 carbon footprint
A unique, accessible and useful offer:
4 Purpose- designed vehicles, two for carsharing, one for ride-hailing, one for last-mile delivery
Innovative financing solutions (subscription, leasing, pay-as-you-go)
Dedicated data, services and software platform
New maintenance and refurbishment services (Re-Factory)

#renault #dacia #tata
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