The Ford Explorer is a global icon of American strength and adventure, boasting athletic performance and premium design. This pioneering land yacht is in many ways an ideal fit for China’s various driving scenarios, being as at home on city streets as it is on winding mountain roads.


As the company’s sixth and latest global design studio, the China Design Center is a state-of-the-art facility that also encompasses a full showroom and in-house clay workshop, making Ford the first automaker to operate a fully-capable design center in central Shanghai. As much as the building itself and the vehicles dreamed up there, the talented design team at the Center are a fusion of east and west, with 75% of the staff being local and maintaining close connections to the design teams globally. With their international outlook and local insights, this diverse group of talents became the dream team to design an iconic vehicle for the Chinese market.

Brook defines the “Progressive energy in strength” mantra as being “All about taking Ford design heritage and that trust, and then innovating, and taking us somewhere new.” The Explorer design fully integrates the design DNA of the Explorer and combines it with modern Chinese aesthetics. The key visual signatures of the Explorer heritage – such as the connected grille to lamps, C-clamp rear lighting signature and an open and expansive cabin – are all retained in the All New Explorer.

The luxury yacht inspiration can be found throughout the Explorer’s exterior design. The new 21 inch Turbine fan wheels spin like a ship’s propeller, the iconic C-pillar graphic echoes the mast of a luxury sailboat, while the front end captures the essence of a ship’s bow as it breaks through the waves.

With the luxury-yacht feel retained and established, the key to the All New Explorer’s design innovations for the Chinese market were to be found by leveraging the Progressive Energy in Strength Chinese design DNA to capture three main principles: Agile, Responsive, Commanding.

The sense of agility remains in the athletic proportions of the silhouette. The responsive nature is found in the smart exterior lighting. From the front view, the corner-to-corner DTRL and animated turn indicator injects further Responsive and dynamic touches.



The philosophy behind the main interior elements is based on three fundamental aesthetic principles: clarity in build, harmony within composition and detailed craftsmanship. Aside from the overall proportion and form language, Chinese customers pay close attention to the mastery of craftsmanship and are more willing to embrace new, advanced technologies.

The overall interior architecture and prominent 27” touchscreen both reflect the commanding presence of the exterior, giving the Explorer a “Masculine Presence” while ensuring it lives up to the “Tech Enhanced” demands for well-integrated high technology – something which is further heightened through the newly designed instrument panel and center console with its strong horizontal emphasis.

In terms of power, the new explorer based on the longitudinal rear-drive platform continues to be equipped with the current fourth-generation 2.3T EcoBoost engine + 10speed Automatic Transmission gearbox power combination, with a maximum power of 276Ps and a peak torque of 425Nm of torque.

The new car offers rear-wheel drive and four-wheel drive options, with 6 driving modes. The official 0-100km/h acceleration time is 7.6s.


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