Spotify is the leader in music streaming, thanks in part to its AI-driven recommendation algorithm. But how do playlists like ‘Discover Weekly’ know you well enough to show you a personalized collection of new music?

Here’s an inside look at how the platform uses machine learning technology to customize several aspects of a user’s experience.

0:00 Spotify's personalized playlists
0:37 The evolution of Spotify’s recommendation algorithm
1:42 Using user data to create a map of songs and artists
2:59 Content-based filtering tech
4:09 The dangers of algorithmic bias
6:19 Spotify’s future plans in AI

Tech Behind
'The Tech Behind' explores the amazing engineering, computing, science and algorithms that power our favorite tech.

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