“Digital technologies have come a long way over the last couple of years, so what I would say to converters who are thinking about getting into digital… there’s no time like the present. During this supply chain crisis, label converters have realized the importance of digital printing. Not only is it helping them reduce material waste and get jobs out the door quicker, but it’s helping them open up new markets and remain profitable during this difficult time. Having the ability to adapt and pivot on the fly, taking work that has historically been run flexo and migrating it to digital, has allowed them to maintain and grow their business.”