-Creating the core image and direction of your BRAND. What is your specific clientele and how to get them right from the beginning.

(( watch these videos in order, starting with welcome video    • How to start your own Auto Shop   ))

-- WHAT'S ON THE BOARD --
Name:
Short & Easy
Self Explanatory
Don't Use Your Name
Make Sure No One Has It (Online)
DBA (Doing Business As) vs. INC.
E-Mail With Name
Purple Cow (Book)
Examples of Names:
Uplands Best-Total Auto Care
or Prestige-Euro Auto Specialists

*FREE SIGN

Clients:

Business Cards:
Phone #, Business Certification Image
Years Experience
Brands You Work On
Facebook and Craigslist
Yelp EARLY

-- Resources --
Purple Cow; written by Seth Godin