Today, we're sitting down with Michael Brandt, CEO and co-founder of Health Via Modern Nutrition, avid runner, and biohacker. With the launch of Ketone-IQ, Michael and his team created an entirely new category of ketone shots, which have taken over elite sports and high-end workplaces. Today we dive into all things high-performance, energy development, and entrepreneurship. We discuss everything from "losing" on Shark Tank turning into his biggest investment opportunities, how to hack your morning routine, to the truth and common denominator of successful entrepreneurs.

✨ Chapters:
[00:00] Marketing Strategies
[01:13] Introducing the Guest and Product
[02:20] Benefits of Ketones and Personal Preferences
[02:48] Background and Development of Ketone Drink
[04:27] Securing a Contract with the Department of Defense
[05:54] Choosing Ketones
[07:29] Explaining Ketones
[07:44] Role of Ketones in Energy Production
[08:06] Efficiency and Benefits of Ketones
[08:39] Childhood and Intelligence
[08:52] Personal Background and Curiosity
[12:42] Benefits and Intention of Ketosis
[15:55] Incorporating Ketones into Daily Routine
[19:10] Ketosis and Explaining Ketones
[41:18] Creating Valuable Content
[53:57] Pitching Jake Paul and Kurt of Vital Proteins
[56:22] Paul and the Success of High-Profile Individuals
[1:00:17] Barefoot Running and Biohacking
[1:01:28] Nose Breathing and Efficient Running
[1:02:22] Marathon Running and Nose Breathing
[1:04:20] Ideal Profiles for Using the Product

For Detailed Show Notes visit TSCPODCAST.COM

To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697)

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