In today's video, we answer the question of what happened to David's Bridal. We do this by looking at the history of David's Bridal and what it did that brought it success as well as what it did that made it fail. In 2023, David's Bridal has now declared bankruptcy twice. From its humble beginnings in 1950 to a value of over a billion dollars and back again, we uncover how macroeconomic factors, failures in business strategy, and unforeseen challenges like COVID-19 led this wedding dress company to the altar of financial despair. Understanding what happened to David's bridal that made it fall from such a high point can be helpful in us succeeding in our own businesses. David's Bridal's Bankruptcy is a cautionary tale for any manager or entrepreneur. Join us as we explore what happened to David's Bridal and the critical mistakes that prevented David's Bridal from flourishing, and discuss what's next for David's Bridal. Will they be able to continue on or suffer the same fate as other retail giants?