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Buttons are pretty useful. Doorbells, stopping a bus, summoning a flight attendant for more nuts. You press one, and you get something. Seems simple, but there’s actually something quite amazing happening in your brain that makes us want to press buttons, something directly linked to the survival mechanisms that developed during the dawn of human evolution. In this episode, Dom Burgess finds out why we love pressing buttons and how social media giants have weaponised one of our most primal instincts.

Music from https://www.epidemicsound.com/