In episode 2 of this installment of the MIT Sloan Experts Series, MIT Sloan Sr. Lecturer Ben Shields discusses the implications of the COVID-19 health crisis on the business of sports. Shields looks at how the pandemic simultaneously threatens the industry’s four main revenue streams—media rights, attendance, sponsorship, and merchandise—and presents exciting opportunities for innovation.

Pat Symonds, Formula 1’s Chief Technical Officer, appears on the program and talks about the status of F1’s season and how the racing industry plans to move forward. He also discusses Project Pitlane, an industry-wide effort to manufacture and deliver respiratory devices to help treat COVID-19 patients.

View the full program: https://mitsloan.mit.edu/experts/retu...

About Ben Shields: https://mitsloan.mit.edu/faculty/dire...