Luther's popular SOTA (State Of The Artist) Newsletter discusses the struggle, the dream, the joy, and the brutal frustration of being an artist, and is read by thousands of artists and entrepreneurs. Get it in your email at this link: www.luthermalloryproductions.com Follow Luther on Instagram here: www.instagram.com/luthermallory Luther Mallory is an Artist and Performance Coach specializing in Stage Psychology. As a coach, he has worked with more than 500 artists over the last 5 years, helping them overcome the mental and emotional barriers they face while performing on stage.

Luther has worked with artists represented by Universal, Sony, Warner, Coalition Music, The JUNOS, Maple, and many other industry leaders. He is the Performance Coach for Canada's Music Incubator's acclaimed Artist Entrepreneur Program, and for the Allan Slaight JUNO Master Class.

Luther's stage expertise comes from 1000 shows as front man of his former Toronto-based band, Crush Luther, as well as his current project, House Of Goobata. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx