Today’s big idea comes from Erin Meyer and her intriguing book "The Culture Map."

The book has the subtitle 'Decoding How People Think, Lead and Get Things Done across cultures' and is, in its essence, a comprehensive guide for understanding the complexities that follow cross-cultural communication and management.

Drawing on extensive research and personal experiences, Meyer presents a user-friendly framework for understanding how cultural differences impact interactions in the global business world.

The book is structured around eight scales, each representing a key aspect of culture, and it provides valuable insights into how individuals from different cultures perceive and approach work. Meyer positions countries on each axis, each representing a range of possible behavior between two extremes. Each country's position represents the midpoint of acceptable behaviors in that country, which Meyer contends is enough to account for both individual and regional differences within a country.

By understanding both your own and another culture's position on each axis, you increase the chances of accomplishing your business goals. You can also better evaluate others accurately. You learn which misunderstandings are due to cultural differences instead of incompetence.
We hope you will enjoy this animated summary, where we will walk you through the essential pieces of wisdom conveyed in the book 📚🧠📖💡

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