Wharton #BeyondBusiness: Race & The Selling of America
Wharton School Wharton School
0 subscribers
28 1

 Published On Dec 02, 2020

Wharton's #BeyondBusiness Tarnopol Dean's Lecture Series concludes its Fall 2020 discussions on race with "Race & The Selling of America," featuring host Dean Erika James alongside special guests Phillip Sun (President/Managing Partner and Co-Founder, M88) and Kirk Morrison (Football Analyst and Former @NFL Linebacker). Prof. Americus Reed II (The Whitney M. Young Jr. Professor of Marketing) moderates audience Q&A.

They discuss:
02:30 - SiriusXM's new series on the intersection of sports and racial equity
05:54 - Phillip's work with Hollywood agencies representing minority talent
08:45 - The sports and entertainment industries' response to the Black Lives Matter movement
19:45 - The role social media plays in giving talent a place to be more vocal
24:45 - What leads certain athletes to be vocal vs. remain silent, and the dynamic between players and owners since Colin Kaepernick's protests
32:24 - How Hollywood can keep up with audiences' demand for equitable representation in the "post-Hamilton" world
36:00 - What to tell sports fans who say politics don't belong in sports
40:20 - How to elevate people of color through marketing
43:35 - How brands can address the divide in America today
49:58 - Advice to athletes about using their platforms for social activism
53:00 - Final thoughts on how to push for systemic change, including among white allies

Learn more about the series, an ongoing conversation that will explore the most complex and pressing issues impacting individuals and organizations across the world: http://whr.tn/beyondbusiness

#diversityandinclusion #brandmarketing #influencermarketing


Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world.

With a faculty of more than 235 renowned professors, Wharton has 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 18,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 99,000 Wharton alumni form a powerful global network of leaders who transform business every day.

Learn more about Wharton: https://www.wharton.upenn.edu/
Subscribe to the Wharton YouTube channel: https://www.youtube.com/user/thewhartonschool/?sub_confirmation=1

show more