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VIDEO INTRODUCTION:
What Apple's marketing legend Steve Jobs learned from Nike
OLYMPICS 2012: How Nike beat Adidas

How did Nike (not a headline Olympic sponsor) beat the headline Olympic sponsor Adidas?

Why has Nike outdone Adidas so comprehensively on social channels even without a hefty Olympic sponsorship payment?

There is no reliance on waiting for sponsorship to deliver the goods: simply sticking to their core themes and, as it were, running with them. Of course, making fantastic products and already having a devoted fan base helps – but both brands have this, and Nike has made rather more of it, at least by social measures, than Adidas has.

In this video, Think School will uncover all this and much more!

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