By 1983, premium cable television was still a relatively new concept, and industry leader HBO wanted to distinguish itself from plain old ordinary network TV. This wasn’t just another channel; it was an “entertainment center.” It was special. One way HBO communicated that message was through its logo and on-air bumpers. In 1983, HBO began its feature presentations with an incredibly elaborate, minute-long introductory sequence still fondly remembered by a generation of cable TV subscribers. In a cozy apartment, a man and his wife settle in for a night of HBO. The camera then pans away from their window and soars over the city in which they live, swooping through the streets like a bird. It continues through the suburbs and the country toward the mountains, at which point it tilts upward toward the night sky. A giant, metallic HBO-shaped spaceship comes into view then comes into view. Inside the ship, the “O” is filled with dazzling, swirling colors. At last, a title appears: HBO Theatre. Home Box Office was so proud of this introduction that its creation was documented in a fascinating, 10-minute documentary by Scott Morris that has recently resurfaced on YouTube.



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