With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.

It sounds a bit cliché, doesn't it?

That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

🤘 CHAPTERS
00:00 – Intro
01:19 – Human Centricity vs Customer Centricity
05:21 – 3 vectors to hit the right note with your product
10:37 – How to market your product to any potential buyers
22:29 – How to reduce your chances of making mistakes
30:28 – Is it possible to learn confidence
35:56 – The 3 forms of love
39:10 – How prototyping can change everything
48:38 – The power of the shiny object
50:07 – Mauro's advice for marketers

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
The Human Side of Innovation by Mauro Porcini

🤘 CONNECT WITH MAURO
Web: https://www.mauro-porcini.com/
LinkedIn:   / mauroporcini  
Instagram:   / mauroporcini  
X:   / mauroporcini  

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn:   / louisgrenier  

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi