Pakistani girls like Noorena Shams who is an International Squash Player, have broken stereotypes in the field of sports going against all the odds. Noorena Shams is also the youngest Olympian Of Pakistan. Many can draw inspiration from the likes of Noorena Shams and Maria Toorpakai. Recently UN Women Pakistan’ started ‘#BeatMe’ campaign that brings an unconventional twist to advocacy on women’s rights. In a compelling paradox, the campaign showcases a woman inviting a man to beat her - but at things she is good at. The campaign, aims to inspire women to reaffirm that they are stronger than they are made to believe, and aims to shatter the perception that a woman is weak, taking her from someone who is ‘beatable’ to being ‘unbeatable’.

DISCLAIMER : This Video is made by UN Women Pakistan and is uploaded only to share the message. #BeatMe