During the summer of 2020, the NAACP, the Anti Defamation League (ADL) and Color of Change teamed up on a corporate campaign to freeze Facebook ad spend. The Stop Hate For Profit campaign called on big advertisers to pull spending from Facebook. The message? “Our profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.” Quickly, socially conscious brands like REI and Patagonia got onboard. Then, big brands – Verizon, Unilever, Coca Cola, CVS, Pfizer – joined.

On Wednesday, November 17, 2020, CASI hosted a conversation with Daniel Kelley and Dave Sifry of the ADL, moderated by CASI student leader Jenna Morgenstern-Gaines, MBA ’21, about how Stop Hate For Profit came to be, the impact it made, and what comes next.

Visit the Corporations and Society Initiative’s website for more information on events and other resources: https://www.gsb.stanford.edu/faculty-...