Branding isn’t buzz — we’ve been doing it for thousands of years.

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Design and branding are inherently a part of human nature. They serve as a way of signaling to others, non-verbally, who we are, what we believe in, and what is important to us.

There was a time when consumers were exclusively interested in a company's products — upgrades, different flavors, different colors.

But today, consumers want to know if the companies that they are buying from are worthy of their money. Do the companies practice good ethics? Do they have certain values? That's something that we have really never seen before.

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About Debbie Millman:
Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. Debbie’s podcast, Design Matters is one of the first and longest running podcasts, and as host and founder, Millman has interviewed nearly 500 of the most creative people in the world over the past 17 years. Design Matters won a 2011 Cooper Hewitt National Design Award, in 2015 Apple designated it one of the best overall podcasts on iTunes, and in 2021 designated it one of their “All Time Favorite Podcasts.” In addition, the show has been nominated for six Webby Awards, and has been listed on over 100 “Best Podcasts” lists, including one of the best podcasts in the world by Business Insider and Vanity Fair.

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Read more of our stories on branding:
The neuroscience of branding
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Reinvention 101: How to build your personal brand
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