The electrification of the pickup truck, America's most beloved automobile, could finally jolt EVs fully into the U.S. mainstream. It also promises a huge payday for the companies that can make them affordable. The players in this potentially lucrative market aren't just the traditional, deep-pocketed automakers, mind you: there's a batch of well-funded startups going head-to-head in the coming fight

#Accelerate #ElectricVehicles #Trucks
--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_...
Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join

QuickTake Originals is Bloomberg's official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel QuickTake News for breaking global news and insight in an instant.