Top Branding Fails & How to Avoid Them

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What do you think about when names like Heineken, Frito Lay, Kodak, McDonald’s, or ESPN come to mind? Top brands, right? But did you know these and other Fortune 100 brands are responsible for the top branding fails as well? Don’t miss this hilariously astounding video, as namer and branding expert Canon Wing talks about some epic branding fails of this century!

Top Tips

✅ The process of branding is like telling a joke – if your ideal audience doesn’t get it and you have to explain, you’ve failed. Canon Wing explains what not to do to grow a brand.

✅ An ad by Heineken was seen to be deliberately racist; a branding stunt they pulled and said sorry for. GM was aiming for edgy with the Aztek but ended up with the ugliest car ever.

✅ Singapore Airlines had one of the top branding fails during the COVID pandemic and then repeated their mistake. Kodak failed to keep up with the times and perished.

✅ North Face made an off-brand move that reflected poorly on them and then boasted about it. ESPN Phone was a product launched without adequate testing and it bombed.

✅ The branding fails of top names like Facebook VR, Frito Lay, McDonald’s and many others are lessons for other entrepreneurs. Check out the top 10 branding fails of this century!

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0:00 Intro
0:40 How Do I Avoid Branding Failures?
1:04 Branding Fail: #Heineken #ChanceTheRapper
1:56 Branding Fail: #GM #PontiacAztek
3:31 Branding Fail: #SingaporeAirlines
4:30 Branding Fail: #Kodak
5:38 Branding Fail: #NorthFace
6:28 Branding Fail: #ESPNPhone
7:10 Branding Fail: #FacebookVR
8:14 Branding Fail: #FritoLay #Olestra
8:57 Branding Fail: #McDonalds #ArchDeluxe
9:45 More Branding Fails: #ToneDeafPepsi #KendallJenner #BlackLivesMatter #ChineseAudiCommercial #AT&TSelfTribute911 #AdidasRatherMacabreBostonMarathon
10:45 Branding Fail: #KimKardashianKimono #SKIMS

#CanonWingTheNamer #Inspirationtomillions #howtocomeoutofnowhere #marketingfails