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Melody McCloskey, Founder & CEO of StyleSeat, shares the goals, product & measurement strategies in growing her beauty & wellness marketplace to 18m clients in 16,000 cities across the US @ Founder.University

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Show notes:

0:49 - Melody McCloskey, Founder & CEO of StyleSeat, introduces herself and gives a brief background about her company.

5:50 - Good and bad ways to think about growth.

8:58 - StyleSeat’s Phase 1 goal: daily tool, product and measurement.

12:46 - Phase 2 goal: becoming a utility for clients.

13:31 - Jason thanks sponsor Squarespace. Visit squarespace.com and enter offer code: "twist" to save 10% on your first purchase of a website or domain.

15:28 - Phase 3 goal: turning on the marketplace and doubling down on it.

24:41 - Jason thanks sponsor Rippling. For an easier way to onboard and supercharge new employees, go to rippling.com/twist and get 20% off.

26:43 - Audience questions: Planning on how to spend money for growth, and educating hesitant customers.

34:31 - Jason thanks sponsor Pilot. Go to pilot.com/twist for 20% off your first 6 months of Pilot Core.

36:18 - Audience questions: What metrics to evaluate, qualifying viral loops/network effects vs. other organic growth, and maintaining hesitant customers when scaling.

42:46 - Audience questions: Funding process, onboarding creatives for success, using your customers to build the product, building a product to building a brand, and defensibility.

51:07 - Audience questions: Maintaining discipline in spending when you have more in the bank, and the role of mentors, advisors and your community.