Here’s how the Mazda MPV failed by trying to be both an SUV and minivan
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 Published On Mar 11, 2023

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In this episode I provide the history of the Mazda MPV. It was released in 1989, as the minivan market had become one of the most popular car segments. But the MPV was standard with rear wheel drive, and optionally offered with full time four wheel drive like an SUV, and didn't have a sliding door, but instead a conventionally hinged rear door only on the passenger side. Sales never came close to Chrysler's best-selling minivans, leading to a complete redesign in 1999 that made the MPV pretty much like all other minivans by then, with dual sliding doors and front-wheel-drive. Although that initial change helped boost sales, it soon faded into obscurity, leading to its replacement with the CX-9 by 2007.

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