LinkedIn’s own Ty Heath, Director of Market Engagement at The B2B Institute sits down with Tom Stein, Chairman and Chief Brand Officer at Stein IAS, and Paul Hirsch, CEO, Chief Creative Officer at Doremus+Co to acknowledge and celebrate the third year of the Creative B2B Lions, and some things to keep in mind about what this means for the category and the work of B2B creatives.

After watching this B2Believe Studio Session, these B2B leaders will share:
◦ Predictions about what we will see in year three, and key differences we should expect from the first and second years
◦ Advice they have for Andisa Ntsubane, Managing Executive: Brand, Marketing and Communications: Africa at Vodacom Group, who will be the B2B jury president this year.
◦ Advice and insights  they have for B2B marketers entering in their work