Ad Tech, privacy issues and the future of a global internet: A discussion with Alex Agius Saliba MEP, Fedelma Good (PwC) and Richard Kramer (Arete Research)

Why you should watch: Cynics would say that Google and Apple (and the other US tech giants) want to dictate the rules under which they function. They certainly seem to be doing a pretty good job of keeping one step ahead of the regulators, even though they are pitching their latest restrictions on third party cookies as a defence of consumer privacy. This discussion focuses on the FAANGs' control of the global ad spend, but it also makes very clear that attitudes to privacy (and what we are prepared to pay for on the Internet) are very different in Europe and the US. Indeed, Brussels and Washington may well be on a collision course. The hope is that a sensible compromise can still be reached, but - as the IoT becomes more or less ubiquitous - it is going to be harder and harder to find a way to reconcile the very different demands of major corporations and of regulators.

Moderators: Andrew Hilton (Director, CSFI) & Leighton Hughes (Fintech Lead, CSFI)

Panellists:

Alex Agius Saliba is a Maltese Labor politician and an MEP. He is a member of the Committee on the Internal Market and Consumer Protection, and is a rapporteur for the Digital Services Act. He is a lawyer by background, and former journalist.

Fedelma Good is a director and co-head of PwC's Data Protection Strategy, leading on provision of ePrivacy advice. She also represents PwC on the ICO's AdTech advisory forum. She was formerly a director for information policy and strategy at Barclays, as well as a board member of the Direct Marketing Association.

Richard Kramer is the MD and founder of Arete Research, which he set up in 2000 as an independent global technology research firm. Prior to that, he spent four years at Goldman Sachs and three years at Nortel. Arete now has offices in London, Boston and Hong Kong.

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Produced/Edited by Alex Treptow