An LVMH Prize 2023 finalist, Paolina Russo is a London-based fashion brand founded by Paolina Russo and Lucile Guilmard. The knitwear brand is influenced by Russo's suburban upbringing in Canada, and Guilmard's French folklore references. In 2020, Russo struck a deal to sell her thesis collection of knitwear at the Montreal-based luxury retailer Ssense and inked a deal with Adidas to design a collection for Adidas Originals, as well as Olympic-themed pieces timed to the Tokyo Games. In November 2023, Russo partnered with digital fashion platform Sknups to translate three key looks of its fall 2023 collection for Roblox. This year, the pair landed a deal with Nordstrom, which will stock the brand's pieces as of this month. Celebrities like Rihanna, Kim Kardashian, Caroline Polachek, FKA Twigs, Kylie Jenner and Phoebe Bridgers have been spotted wearing their designs.

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0:00 Introduction
1:37 Why Paolina And Lucile Started Ssense
3:58 Paolina And Lucile On How They Deal With Copycats Of Their Clothing
5:58 Paolina And Lucile On Working Relationship And The Takeoff Of Ssense
10:59 Where Do Paolina And Lucile Draw Their Fashion Inspirations From?
15:09 The Fashion Duo Talk Being Entrepreneurs And Pursing Their Ssense Dream
17:13 Lucile & Paolina Talk Social Media Marketing And Celebrities Sporting Ssense

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