What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gaining attention through content. In this revealing episode he talks about the need to understand how your content can fit into the lives of your audience, appreciating the media moments when it's possible to engage and the formats that will work. He describes how to generate value propositions that resonate, the importance of finding your own niches and building an archive which can deliver long-term value.

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Chapters:
00:00: Introduction
01:00: A new era of content discovery
02:51: Rule 1 - Focus on audiences, not platforms
05:27: Rule 2 - Focus on value propositions, not the brand
11:17: 3 approaches to content
15:25: Rule 3 - Focus on your niches
21:48: Rule 4 - Build content formats that become habits
26:45: Rule 5 - Build your own archive
33:47: Where to start?