How do memory athletes store seemingly anything in their brains, how you can benefit from their methods, why it matters and what it teaches us about memory.

During his studies, Boris Nikolai Konrad managed to do two masters in the time of one and went on, with the insight of a PhD in Psychology, to attain two Guinness world records for memorizing 280 words and 215 names in 15 minutes. Now, as the President of MemoryXL, he believes that anyone can and should stimulate and cultivate their memorization abilities.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx