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Apple has consistently ranked as one of the most admired companies in the US, and their loyal user base has grown rapidly over the last thirty-five years. But Apple is also one of the most hated companies in the tech industry. And these negative feelings toward Apple has also become directed at their users. No matter where you look online, it’s become common find someone criticizing others for saying they use an iPhone or Mac. And in this video I want to confront this behavior and make the case that no tech fan is better or worse than another simply because of their platform preference.