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You can also get access to free resources on our website here: https://paintingbusinesspro.com/ Sales is one of the most important and impactful skills you can develop and master as a business owner.

When you improve your salesmanship, it impacts your entire business…

→ Marketing becomes more affordable.

When you are better at sales, you turn more “potential” customers into paying customers.

That means for the same marketing dollars spent, more money comes back to you in the form of sales.

That means the cost of marketing incurred by your business drops (as a percentage of sales) leading to a more profitable business.

→ More marketing drives more business and growth

When you are better at turning potential customers into paying customers, you are able to spend even more money on marketing which drives more business.

→ You can hire better people

When you are strong with sales (demonstrating the value you are providing), you can charge more money.

When you charge more money, you can hire better people.

Those people deliver a better experience to your customers and make your job easier (working with better people is easier).

Customers who have a great experience are more likely to refer you, driving even more business.

→ You have margin and room for growth and scale

As the business grows, there are new costs.

The biggest costs are your team members including estimators, project managers, and office managers…

If you aren’t great at sales, you don’t command a premium price.

Without a premium price, two things can happen… You don’t have enough money to hire people and can’t grow.

Or you grow, but make very small profit margins.

Sales impacts every part of your business from marketing, the team you hire, the customer experience you deliver, the referrals you get, your ability to scale, and your profit margin.

Want to build a better business?

Get great at sales.

Check out the Residential Painting Sales playlist we’ve created on YouTube:
   • Residential Painting Sales  

And remember, we don’t release our best stuff for free.

If you want to become a real sales professional, join the PBP Training Program:
https://paintingbusinesspro.com/pbp-t...